The Norm Reeves Honda Superstore is a family-owned business and part of The C.A.R. Group automotive retail organization. Originally opened in 1963 by founder Norm Reeves, it has grown from humble beginnings to being named the #1 volume Honda dealership. David Conant, the current owner, bought the business from the Reeves family in 1990 with the hope of making the Norm Reeves Honda license plate frame a universal symbol on Southern California roads. He and his team have worked tirelessly to make that dream a reality, which is why you seem to see the iconic frame everywhere you go.
The Superstore’s recipe for success since 1990 has been simple and consistent—super prices and super selection, all in an atmosphere of super customer service.
Our exclusive Price Protection Guarantee means our customers never have to worry about whether they got the best deal possible on their new or pre-owned vehicle. Similarly, in the service drive we “Dare to Compare” by transparently advertising the price and value we offer versus all leading competitors. And with 3,000 vehicles available, our inventory is unparalleled.
All this would be for naught without our team of fun, professional, friendly and knowledgeable employees. With an average tenure of 12 years at the dealership, their passion and dedication are vital parts of the Superstore’s success, as well as that of the surrounding community, to which they donate part of their earnings through a variety of local charities and community organizations.
SUPER PRICES, SUPER SELECTION and SUPER CUSTOMER SERVICE—it’s not hard to see why so many people choose the Norm Reeves Honda Superstore every year!